FORMULATION, IMPLEMENTATION AND CONTROL OF COMPETITIVE STRATEGY - 11TH ED

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Ficha técnica

Código de barras:
9780077261757
Dimensões:
25.40cm x 20.30cm x 1.80cm
Edição:
11
Editora:
MHP - MCGRAW HILL PROFESSIONAL
Idioma:
Inglês
ISBN:
0077261755
ISBN13:
9780077261757
Número de páginas:
510
Peso:
920 gramas
Encadernação:
Brochura

Sinopse

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.